Every day, twice a day, I receive several Google Alerts.
My Google Alerts are set for articles, news releases, blog posts and television segments on relevant topics about online reviews, such as:
- Online Reviews
- Online Reputation Management
- Negative Reviews
- Online Ratings
- Online Reviews Healthcare
- Responding to Reviews
- Online Reviews Doctors
- Online Reputation Healthcare
- Online Review Management
- Online Reviews Dentists
I even have Google Alerts for myself, my CEO’s and our company…you get the picture.
And every day, I read an increasing amount of stories and suggestions on finding reviews about yourself and your business, responding to reviews, increasing social media engagement, and getting more reviews.
That’s well and good, and some great advice – BUT, in the healthcare industry you have many additional elements to think about other than hoping (or worrying) someone will write you a review on Yelp. Specifically, HIPAA Compliance, and if you are part of a large healthcare organization – the bureaucracy, internal reporting and processes that comes with it.
Sure, you can try to manage your online reputation by yourself, or give the job to your practice manager, office manager, or if you are lucky enough to have one – your marketing, social media or patient relations manager.
But, do you know where all of the online reviews about you and your practice are? I can assure you, some will be missed. You want the full picture.
On an average, Review Concierge customers have profiles on over 20 online review sites. We monitor over 70 websites that have online reviews and ratings for the healthcare industry.
As my CEO, Eric Januszko says in every webinar we give – I’d like you to use our services, but even if you don’t work with us on your online reputation management – do something.
Online reviews are the new “Word-of-Mouth” in today’s cyber-connected world and they aren’t going away. As I like to say, “Be prepared and be protected. What you don’t know, can hurt you.”