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Why Care About Dated Online Reviews?

There are billions of ‘opinions’ on the Internet. They can affect your reputation even if they were written a long time ago. Just ask one New York cardiologist who received a negative write up in the NY Times in 1991. Now, that same article is coming up when patients Google her name in the digital archive section of the NY Times.

The World Wide Web has been available to consumers since August 6, 1991. So, it is very possible that there is information about you, including online reviews out there from as far back as 23 years.  It is possible there is one or more for a practice that you don’t even work at anymore, and you could even be retired now. But, it’s still out there roaming around in cyberspace.

One single negative comment could be barreling through or even resting at a pit stop on the information superhighway, and it only takes just one scrap of that information to be dug up and have lasting repercussions. On the flipside, positive reviews are out there too. And, shouldn’t you be aware of what is being said about you and your practice?

In 2014, online reviews were the fastest growing ‘opinion’ pieces online. It’s far easier to write an online review than to contact a journalist, or write a forum or blog post. Review sites like Yelp, Angie’s List and Local.com are becoming more mainstream, and social media outlets such as Facebook, LinkedIn, Pinterest and Foursquare are becoming the new form of communicating with friends, colleagues, and even strangers. The reputation management industry is fast-growing, and online review management is emerging to the forefront as a way to be aware of what is going on with how you are presented and ultimately perceived online.

With the changes in healthcare, consumers are paying more out-of-pocket, so they are more selective about who they see for their healthcare needs. Whether you are employed or in practice for yourself, online opinions can directly impact the quality of patients that you see and how you are perceived by your peers. Therefore, having a window into your online reputation is mission critical to your success. You need to arm yourself with this knowledge by regularly monitoring and managing your reviews.

It’s also recommended that you start to build an insulating laying of positive reviews from your happy patients. That way, if you ever meet somebody who wants to tarnish your reputation, you will have positive feedback to balance their negativity.

What is online review management?
The process of monitoring and managing reviews, and getting more reviews is called “online review management.” That’s what we do at Review Concierge.

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